Find Web Developers
Find Web Developers

The Costly Mistake of Hiring a Web Designer For Web Development

It requires more than just a nicely designed website in order for your business to be successful on the web. Unfortunately you often see business owners make the mistake of hiring “web designers” or “web design” companies to handle their web development needs. Very often these projects fail because the person or company who was hired doesn’t understand all the pieces to the puzzle.

A company that has a graphic designer and someone who knows HTML / CSS isn’t a web development company and shouldn’t be selling themselves as web developers.

Web development is developing your business identity on the web. It is creating a synergetic effect between both facets of your business – online and offline.

It’s using the successful combination of graphic design, copywriting, programming, usability, human computer interaction, and online marketing skills to develop and execute a successful project on the web.

Web guys want an easy to navigate, organized website, while graphic designers want flash animations and dynamic sites. On the other hand you have the marketing guys who want short, catchy ad content and the copywriters who want detailed content that ranks well within the search engines.

A successful web development company will find the balance and make it all work.

These days everybody is an expert. In reality, very few companies have been able to manage all aspects of web development successfully. In most cases the company just doesn’t have the talent it takes to get everything done effectively; from the design, to usability, information architecture, to colors, to the seo keywords, and the creativity to make it all look nice and convert.

When hiring a web designer to build a website for you, you really get what you pay for. Many companies offer bottom of the barrel prices for websites, but the websites would have no chance in the search engines.

Over the last little while a major shift has begun among all the businesses that jumped on the website bandwagon early. They quickly realized that having a website just for the sake of having a website isn’t working. They want new sites that do great things. They want a website that truly solves a problem, generates sales, or saves them time, etc.

To compete now and in the future, you’ll probably need a site that does the same. If you plan to provide that value purely through static content on a nice looking website, a “web designer” or a $500 website may be for you. But if you want to make a site that gets people noticing and talking about your products or services, then I invite you to consider finding a professional web developer to make your vision a reality.

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